The Use of Digital Technologies in The Development of Marketing Strategies for Agricultural Enterprises

The relevance of studying the use digital technologies in developing marketing strategies for agricultural enterprises lies growing importance transformation farming sector. article aims to study and analyse enterprises. research hypothesis is that using contributes increasing efficiency activities, improving communication with consumers industry's competitiveness. This examines modern can be used develop author provides examples how social media platforms attract consumers, showcase products, interact customers build a brand. It also describes channels, such as email, content marketing, website advertising search engine new improve sales. Data analytics IoT are considered tools collecting analysing market customer information, which helps businesses their strategies. In addition, highlights virtual augmented reality present products production processes attention create positive brand image. discusses detail advantages agriculture, attracting larger audience, awareness, effectiveness advertising, data strategies, interacting consumers. However, disadvantages, technological dependence, competition oversaturation, trust issues, human resource requirements, costs. an important area. They help more management. challenges related infrastructure availability, consumer confidence, need skilled staff must considered. Overcoming these contribute successfully implementing agriculture.